Packaging is where the frame’s retail price and perceived value are decided — often before a customer ever holds the frame. Choose the wrong format and you either crush your margin or cheapen a premium product. Here is the factory-side view of the four packaging formats that matter.
1. Blister Cards
The workhorse for retail and marketplaces. The frame is heat-sealed onto a printed card with your branding, barcode and selling points. It hangs on a hook, survives shipping, and reads as a real retail product. Best for ABS and personalized lines at volume.
2. Poly Bags with Headers
The budget option that still looks intentional. A clear poly bag with a printed header card carries the brand, SKU and barcode for a fraction of blister cost. Good for stock and novelty lines where margin matters most.
3. Retail Boxes
Where metal frames live. Chrome and stainless frames in a printed window or rigid box instantly justify a premium price. Add a felt sleeve and it becomes a gift-ready product — the format gift distributors expect.
4. Counter Displays
A cardboard or acrylic display holding dozens of frames, branded for the counter or the showroom. The classic dealer format: the customer sees the range, picks the frame, and the display reorders itself when it empties.
Choosing the Right Mix
- Marketplace sellers: blister or header-bag — barcode-ready and shipping-proof.
- Gift retailers: retail boxes with sleeves for the premium end of the range.
- Dealerships: dealer kits (box + screws + welcome card) and counter displays.
- Testing the market: header bags first; upgrade to blister once a design proves itself.
What Custom Packaging Costs to Watch
Packaging is often the difference between two identical quotes. A retail box can cost more than the frame inside it — ask for packaging line items separately and compare like for like. Custom packaging usually starts around 1,000 pcs per design.
Planning your packaging?
We will recommend the format that fits your channel and margin — with line-item pricing.
Packaging is not an afterthought — it is the product the customer sees first. Match the format to the channel, itemize the cost, and your frames arrive looking worth what you charge for them.